MONSTER
energy
- YEARS
- 2015 — 2018
- LOCATION
- Greater Philadelphia · NASCAR tour
- ROLE
- Brand Ambassador · Event Specialist
- WITH
- Monster Energy
01 — THE STORY
Live events at national scale: brand activations across Philadelphia and stage builds for NASCAR.
As a Monster Energy brand ambassador I represented the brand at local events, college campuses and promotional activations around Greater Philadelphia. With the event staff team I supported NASCAR races across the U.S., building stages, LED video walls, FMX and trophy truck stunt areas and concert setups, and from 2017 into 2018 I toured nationwide with the team as a NASCAR Event Specialist, from Avondale, Arizona to race after race.
02 — WHAT I DID
- 01Brand activations at events and on campuses
- 02Stage, LED wall and stunt-area builds for NASCAR
- 03Event logistics, inventory and fan engagement
- 04Touring nationwide as a NASCAR Event Specialist, 2017 – 2018
THE CHAPTER — IN THREE SCENES
- IHow it started
In 2015 I joined Monster Energy as a brand ambassador across Greater Philadelphia.
- IIThe turn
By late 2017 I was touring nationwide as a NASCAR Event Specialist, building stages, LED walls and stunt areas.
- IIIWhat I carried forward
Live events at national scale taught me crews, logistics and what an audience experience feels like from the inside.
03 — HIGHLIGHTS
04 — SELECTED WORK
Live event management · Brand activation
- Greater Philadelphia activationsBRAND AMBASSADOR
- NASCAR race eventsEVENT STAFF
- FMX & trophy truck showsSTAGE & STUNT BUILDS
